Shanghai:Addis Ababa Ethiopian exporters are showcasing a diverse range of products at the 9th China International Import Expo (CIIE), with the goal of expanding market access, enhancing trade relationships, and creating new commercial opportunities in China and beyond.
According to Ethiopian News Agency, the Ministry of Trade and Regional Integration is coordinating Ethiopia's participation in the exhibition. The annual international trade event, taking place in Shanghai, gathers exporters, importers, and business representatives from across the globe to foster international trade and investment. The expo kicked off on November 5 and will conclude on November 10, 2026.
Ethiopia is marking its ninth consecutive year of participation in the expo, with exporters from various economic sectors. The Ethiopian pavilion was officially opened with representatives from the Ethiopian Embassy in Beijing and other delegates present. The pavilion features coffee-tasting programs and traditional cultural dance performances, attracting visitors and trade representatives. These activities serve to promote Ethiopia's products and highlight its rich cultural heritage.
Ethiopian Airlines is also participating by presenting special displays at the pavilion to promote the airline and enhance Ethiopia's image among international visitors. This effort complements the broader initiative to strengthen Ethiopia's global profile.
The Ministry of Trade and Regional Integration is providing professional and technical support to Ethiopian exporters to facilitate their participation. This support aims to help businesses establish international connections, promote their products, and facilitate trade agreements. The ministry anticipates that Ethiopia's involvement in the expo will allow exporters to discover new market opportunities, expand their international reach, and solidify existing trade partnerships.
