Ethio Telecom and Mastercard Collaborate to Boost Digital Financial Services in Ethiopia

Addis Ababa: Ethio Telecom and Mastercard have announced a new partnership aimed at advancing digital financial services throughout Ethiopia. A strategic meeting between Frehiwot Tamru, CEO of Ethio Telecom, and Mark Elliott, President of Mastercard Africa, set the stage for the collaboration, which seeks to leverage technology to enhance digital financial solutions, expand financial inclusion, and promote sustainable growth.According to Ethiopian News Agency, the collaboration will focus on combining the strengths of Ethio Telecom's telebirr platform with Mastercard's capabilities to deliver enhanced digital financial services. Frehiwot Tamru highlighted Ethio Telecom's dedication to this initiative, citing the company's extensive customer base and infrastructure as key assets in unlocking significant potential for Ethiopian consumers.Ethio Telecom's management also demonstrated the capabilities of telebirr, emphasizing its positive impact on user experiences. Mark Elliott, President of Mastercard Africa , echoed these sentiments and praised Ethio Telecom's impressive customer growth. He expressed Mastercard's commitment to the partnership, viewing it as an opportunity to capitalize on the growing digital economy in Ethiopia.Both leaders concluded the meeting with a pledge to expedite the collaboration's implementation. This initiative is expected to boost Ethiopia's competitiveness in the global digital economy, fostering an inclusive financial environment that supports sustainable growth and wealth creation.