Addis ababa: African social media influencers are being urged to take a more active role in reshaping global perceptions of the continent, as media leaders warn that misinformation and outdated stereotypes continue to distort Africa’s image. Speaking …
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ASMIS 2026 Kicks Off in Addis Ababa with Call to Reshape Africa’s Global Narrative
Addis ababa: The African Social Media Influencers Summit (ASMIS) 2026 officially kicked off today in Addis Ababa, bringing together leading digital creators, content producers, media personalities, and communication experts from across the continent t…
Ethiopia Spearheads Digital Hub for African Content Creators
Addis ababa: Ethiopia is prioritizing the development of robust digital infrastructure that empowers the next generation of digital creators and storytellers, Bereket Driba, Ethiopia’s Deputy Permanent Representative to the AU and UNECA, said. Speakin…
African Creators Call for Better Monetization, AI Support at Continental Summit
Addis ababa: Digital creators and social media influencers from across Africa have called for stronger monetization systems, policy reforms, and greater institutional support to help the continent’s creative industry compete globally in the digital er…
African Influencers Told to Harness Digital Power for Transformation
Addis ababa: African digital influencers must unite their voices to accelerate the continent’s transformation, according to Gemeda Olana, CEO of AGA Tech Enterprise. Gemeda made the remarks today during the opening of the inaugural African Social Medi…
AAU Plans Expansion of Research Initiatives to Back Economic Transformation
Addis ababa: Addis Ababa University (AAU) has announced plans to intensify its research and development efforts, placing innovation at the center of Ethiopia’s economic transformation agenda. The announcement came as the university launched its annual…