Promoting Ethiopian Green and Roasted Coffee in the UK: Briefing session on planned Coffee Exhibition, December 2022
Background:
The coffee industry is of paramount importance to the Ethiopian economy, for generating high revenue (about 41.5% of the total revenue from Ethiopian exports.
Roasted coffee exports are gradually increasing but represents only a small fraction of the total export of coffee.
The value addition in the coffee supply chain still occurs mainly in the importing countries.
Roasted coffee remains largely sold domestically due to limitations related to logistics and competition with well established brands in developed markets.
About the webinar:
Ethiopia Embassy in London is partnering with ETHIO-COFFEE importers Ltd to host a coffee exhibition, in December 2022, solely organised by Ethiopians- the first of its kind, principally in UK.
Target Audience:
Ethiopia coffee exporters
Ethiopia coffee importers and distributors
Ethiopia coffee roasters
Cafes, Coffee Houses and Restaurants that use Ethiopian coffee in the UK
Supermarkets and eCommerce/online retail businesses
The webinar aims to:
further promote Ethiopian Green and Roasted coffee in the UK market.
create business linkages between Ethiopian and UK based importers and Roasters.
increase the market share of value-added Ethiopian Coffee to the UK.
Agenda
N.B. Please note that this program is subject to change without notice.
Welcome: H.E. Mr. Teferi Melesse, Ambassador of the Federal Democratic Republic of Ethiopia
Moderator: Mr. Beyene Gebremeskel, Deputy Head of Mission, Embassy of Ethiopia, London
SESSION ONE: Briefing on the upcoming Coffee Exhibition.
Mr. Michael Haile, CEO Ethio-Coffee Ltd.
Q&A
SESSION TWO: Private sector initiatives and government support package. (each 5 minutes)
Ethiopia Coffee and Tea Authority (TBC)
Ethiopia Coffee Exporters Association (TBC)
Ethiopia Coffee Roasters Association (TBC)
Ethiopia Land Development Corporation (TBC)
Commercial Bank of Ethiopia (TBC)
Q&A
Concluding Remark
Mr. Beyene G/Meskel, Deputy Head of Mission
Registration
Participation in the webinar is by invitation only.
Event Contact: [email protected]
Source: Ethiopian Emabassy UK