Le KFSH&RC se classe comme marque de soins de santé la plus valorisée en Arabie Saoudite et au Moyen-Orient

RIYAD, Arabie Saoudite, 03 mai 2024 (GLOBE NEWSWIRE) — Le KFSH&RC (King Faisal Specialist Hospital and Research Centre) se classe en tête du secteur de la santé en Arabie Saoudite et au Moyen-Orient, et se distingue pour la deuxième année comme la marque de soins de santé la plus valorisée dans ces régions. Selon les rapports de Brand Finance pour 2024, la marque s’est classée 9e en Arabie Saoudite et 28e au Moyen-Orient. De plus, le KFSH&RC se distingue comme unique hôpital au monde à figurer parmi les dix marques les plus valorisées dans le pays.

Le rapport de Brand Finance révèle que la valeur de marque du KFSH&RC a augmenté de 31 %, dépassant 5,6 milliards de riyals saoudiens, soit l’équivalent de 1,5 milliard de dollars. Cette augmentation est le résultat de l’engagement inébranlable de l’hôpital qui cherche à intégrer les derniers traitements médicaux et technologies, et à fournir des soins médicaux spécialisés conformes aux normes internationales les plus récentes.

M. Muhannad Kadi, directeur des communications et du marketing d’entreprise, revient pour nous sur cette reconnaissance mondiale dont bénéficie le KFSH&RC : « Ce succès illustre parfaitement l’engagement de l’hôpital pour atteindre les normes de qualité les plus élevées et offrir des soins d’exception, et reflète également la valeur importante qu’il offre à ses bénéficiaires. » Il souligne que la position de l’hôpital parmi les dix marques les plus valorisées d’Arabie Saoudite met en évidence non seulement sa rentabilité, mais également l’impact positif des changements en cours dans le secteur de la santé du pays.

Au cours de l’année écoulée, le KFSH&RC a franchi plusieurs étapes importantes qui ont contribué de manière significative à améliorer la solidité et la réputation de son image de marque. Cela inclut notamment la réalisation de quatre expériences révolutionnaires dans le domaine de la médecine spatiale, la réalisation de la première transplantation hépatique entièrement robotisée au monde et le lancement d’un service d’analyse rapide des données de séquençage du génome complet, accessible à tous les bénéficiaires. En outre, le KFSH&RC a célébré le traitement réussi de 100 patients atteints de leucémie lymphoblastique aiguë, preuve de nos capacités médicales avancées et de notre engagement dans les soins aux patients.

Dans la lignée du plan Saudi Vision 2030 et de ses programmes de transformation initiés par Son Altesse Royale, le Prince héritier et le Premier ministre, qui visent à renforcer la position du Royaume sur le plan international et à en faire un centre en matière de soins de santé, le KFSH&RC a été classé comme le meilleur centre médical universitaire au Moyen-Orient et en Afrique. Il s’est également hissé à la 20e place du classement des 250 meilleurs hôpitaux au monde par Brand Finance pendant deux années consécutives, en 2023 puis en 2024. Il figure également dans le classement des 250 meilleurs hôpitaux au monde publié par le magazine Newsweek.

Pour plus d’informations, veuillez contacter :

M. Essam Al-Zahrani, responsable par intérim des affaires médiatiques, 0555254429

M. Abdullah Alown, rédacteur en chef des affaires médiatiques, 0556294232

GlobeNewswire Distribution ID 9110946

KFSH&RC Classificado como a Melhor Marca de Cuidados de Saúde da Arábia Saudita e Oriente Médio

RIADE, Arábia Saudita, May 03, 2024 (GLOBE NEWSWIRE) — O KFSH&RC lidera o setor de saúde do Reino da Arábia Saudita e do Oriente Médio, reconhecido como a marca de saúde mais valiosa nessas regiões pelo segundo ano. De acordo com os relatórios do Brand Finance de 2024, ficou em 9o lugar na Arábia Saudita e em 28o no Oriente Médio. Além disso, o KFSH&RC se destaca como o único hospital do mundo a ser classificado entre as dez marcas mais valiosas do país.

O Brand Finance Report mostra que o valor da marca KFSH&RC aumentou 31%, excedendo 5,6 bilhões de riais sauditas, o equivalente a US$ 1,5 bilhão. Esse aumento é o resultado do compromisso inabalável do hospital em incorporar as mais recentes tecnologias e tratamentos médicos e fornecer atendimento médico especializado que atenda aos mais recentes padrões internacionais.

Refletindo sobre o reconhecimento global do KFSH&RC, o Sr. Muhannad Kadi, Diretor de Comunicações Corporativas e Marketing, comentou: “Esta conquista ressalta a dedicação do hospital em alcançar os mais altos padrões de qualidade e fornecer cuidados de saúde excelentes, bem como o valor significativo que oferece aos seus beneficiários.” Ele enfatizou que a posição do hospital entre as dez marcas mais valiosas da Arábia Saudita não apenas ressalta sua eficácia, mas também o impacto positivo das transformações em andamento do setor de saúde do Reino.

No ano passado, o KFSH&RC alcançou vários marcos notáveis que contribuíram significativamente para a força e reputação da sua marca. Isso inclui a realização de quatro experimentos inovadores em medicina espacial, a realização do primeiro transplante de fígado totalmente robótico do mundo e o lançamento de um serviço rápido de análise de sequenciamento de genoma completo disponível para todos os beneficiários. Além disso, o KFSH&RC celebrou o tratamento bem-sucedido de 100 pacientes com leucemia linfoblástica de células T, um testemunho da nossa capacidade médica avançada e dedicação ao atendimento do paciente.

De acordo com a Saudi Vision 2030 e seus programas de transformação, iniciados por Sua Alteza Real, o Príncipe Herdeiro e o Primeiro-Ministro – que visam melhorar a posição global do Reino e estabelecê-lo como um centro de saúde – o KFSH&RC foi classificado como o melhor Centro Médico Acadêmico do Oriente Médio e da África. Também garantiu o 20º lugar globalmente por dois anos consecutivos, 2023 e 2024, de acordo com o relatório Global Top 250 Hospitals da Brand Finance. Além disso, ele foi classificado entre os melhores hospitais do mundo do 250 Best Hospitals in the World da revista Newsweek.

Para mais informações contate:

Sr. Essam Al-Zahrani, Dirigente Interino de Assuntos de Mídia, 0555254429

Sr. Abdullah Al-Awn, Editor Sênior de Assuntos de Mídia, 0556294232

GlobeNewswire Distribution ID 9110946

Fasika, a Celebration of Rebirth, Forgiveness, and Unity in Ethiopia

Addis Ababa: On Sunday Ethiopian Christians will celebrate Easter, locally called Fasika. When Fasika finally arrives, the atmosphere across Ethiopia is electric with anticipation and jubilation.

In the ancient and deeply spiritual land of Ethiopia, the faithful eagerly await the arrival of Fasika, or Easter, each year. This holiest of occasions, which commemorates the resurrection of Jesus Christ, holds profound cultural and religious significance for Ethiopians. It is a time when the entire nation collectively embraces the values of rebirth, forgiveness, and unity – virtues that lie at the very heart of the Fasika celebration.

The weeks leading up to Fasika are marked by a solemn period of fasting and repentance known as the Lenten season. During Lent, believers often engage in acts of self-discipline, prayer, repentance, and fasting. The purpose is to reflect on one’s spiritual life, seek forgiveness for sins, and draw closer to God. The Lenten season is seen as a time of spiritual purification and renew
al before the celebration of Easter, which commemorates the resurrection of Jesus Christ.

On top of that , for Ethiopians, Easter, is a celebration that resonates far beyond its religious significance. This holiest of occasions for Ethiopian Christians is a powerful catalyst for family gathering, togetherness, social cohesion, and resolving conflicts through open dialogue. As families and communities come together in joyous celebration, the spirit of Fasika offers a profound opportunity to foster healing, forgiveness, and reconciliation on both a personal and national level.

As families come together to share meals, exchange gifts, and engage in communal prayers and hymns, they are reminded of the unbreakable bonds that transcend any temporary misunderstandings or grievances. The emphasis on forgiveness and letting go of grudges inspires individuals to address their differences, seek mutual understanding, and rebuild broken relationships, thereby promoting harmony and peace within the family unit.

At the h
eart of the Fasika celebration lies a powerful message of forgiveness and reconciliation. It is a time when families and communities come together, setting aside past grievances and embracing one another with open arms. The act of sharing a communal meal, carries immense symbolic weight. As families and friends gather around a single platter, partaking in the same meal, they are reminded of the unbreakable bonds that transcend any temporary conflicts or misunderstandings.

Promoting Family Gathering, Togetherness, and Conflict Resolution

One of the most cherished traditions of Fasika (Ethiopian Easter) is the act of family gathering. Loved ones, whether living under the same roof or scattered across different regions, make a concerted effort to reunite and strengthen their familial bonds. The festival provides a conducive environment for resolving family conflicts and problems through open and honest discussions, guided by the principles of forgiveness and reconciliation that are central to the Fasika celebr
ation.

This spirit of forgiveness and unity is not limited to the personal sphere; it extends to the very fabric of Ethiopian society. Fasika serves as a poignant reminder of the importance of dialogue, understanding, and reconciliation on a national scale. The holiday’s emphasis on setting aside differences and embracing one another as brothers and sisters resonates deeply with the Ethiopian people, who have endured their fair share of societal divisions and conflicts throughout history.

Harnessing Fasika’s Spirit for National Dialogue and Reconciliation

Ethiopia has been engaged in several of activities aiming to bring a lasting peace and sustainable development in the country. Considering the fact that peace, coexistence and reconciliation are crucial for the overall national development, Ethiopians are now about to begin consultation with a view to create national consensus on common issues through an inclusive national dialogue. The establishment of the Ethiopian National Dialogue Commission represent
s a beacon of hope, aiming to promote inclusive dialogue, mediation, and national unity.

The values embodied by the sacred Fasika celebration offer a powerful guiding force for the work of this Commission. Just as families and communities come together during Fasika to heal rifts and strengthen bonds, so too can the diverse groups of Ethiopia engage in open and honest dialogue, guided by the principles of forgiveness, empathy, and a shared commitment to the nation’s well-being.

By drawing upon the rich cultural and spiritual heritage of Fasika, Ethiopia can harness the transformative power of this ancient celebration to foster genuine reconciliation and unity among its people. The holiday’s emphasis on rebirth and renewal can inspire a renewed commitment to addressing past injustices, cultivating mutual understanding, and building an inclusive society where all Ethiopians feel valued, respected, and empowered to contribute to the nation’s growth and prosperity.

The joyous sounds of Fasika celebrations echo
across the country, serving as a resounding reminder of the resilience, faith, and unwavering spirit that has sustained the Ethiopian people through centuries of triumphs and challenges. It is a time when the nation comes together, not just to commemorate a pivotal moment in Christian history but also to reaffirm the enduring values of forgiveness, unity, and collective progress – virtues that lie at the heart of Fasika and can guide Ethiopia towards a more harmonious future.

By embracing the essence of Ethiopian Easter (Fasika) and leveraging its rich cultural heritage, Ethiopia can forge a path towards genuine national reconciliation, where diverse groups engage in constructive dialogue, address historical grievances, and work together towards a shared vision of peace, prosperity, and unity in diversity.

The dialogue that involves all segments of the society with a view to resolving centuries old predicaments that the country is facing, heal resentments and wounds caused during the heinous acts of previou
s political systems.

In this regard, the government has been showing strong commitment to the successful conduct of the dialogue that aims at correcting major fault lines paving the way for creating consensus on basic national issues to the 120 million peoples. Moreover, the government has demonstrated that this nation is common home for the citizenry. To this effect, the government engaged leaders and members of other political parties into the state nomenclature, which is a new political departure in the history of Ethiopia.

Source: Ethiopian News Agency

Ethiopian Christians Commemorate Good Friday

Addis Ababa: Ethiopian Christians commemorated Good Friday (Siklet) with religious rituals today.

Since early morning, Christian faithful congregated in churches to observe Siklet, which marks the crucifixion of Jesus Christ on the cross.

The day is being commemorated across Ethiopia Christian faithful with solemn prayers, readings, hymns, prostration, reflection and fasting, among others.

This commemoration of Siklet precedes the joyous celebration of Easter on Sunday, which signifies Christ’s resurrection and victory over death.

This Good Friday and the final Easter observances form pivotal moment for the Christians faith, rekindling optimism and redemption.

Source: Ethiopian News Agency